Food Leads
IT
Now booking · Q3

Everyone loves your food.
Nobody can find it.

Marketing for chefs, catering and food trucks. Google Ads, websites, the whole setup — built by a team who's done it before.

Apply to become a client See packages

Free review of your business — we'll tell you what we'd do and which plan fits. No call needed.

Food businesses we've worked with

Laboratorio della Pasta
MichelOne — chef at home
Food Truck Sydney
The problem

Why your marketing isn't working.

Do it yourself

You could figure it out yourself. Watch tutorials at midnight, click around Google Ads, use AI and hope it works. It usually doesn't.

Agencies

€3k a month, 12-month contract, negotiating with sales people, a lot promised until you sign — then you get an email address that barely replies.

Cheap freelancers

First you have to find a good one. Then hope they don't disappear after setup — and when the campaign flops, it's always "the market."

There's another option.

Tired of guessing what works?

Send us your business — we'll tell you honestly if and how we can help.

Get your free review
Real results

Great by word of mouth. Invisible everywhere else.

MichelOne at Home is a private chef in Sydney with more five-star reviews than anyone else in the city. Referrals were bringing him great work. His ads and his website were not — people landed, and nothing happened.

Leads per month
31
Before
75
After (4 months)
31 → 75
Leads per month
$117k–175k
Est. new revenue per year*
Flat
Ad spend — same budget

*Conservative, model-based estimate from tracked lead value and close rate. Leads figure is tracked and measured.

What we actually did

Rewrote his Google Ads so they only show up when someone in Sydney is actually searching for a private chef. Fixed his website so that it now converts. Set up tracking and data to understand where users come from, retarget them and get more leads. Launched a new offer for a food truck that was not visible before.

“We went from having no idea what we were doing to getting new customers every week.”
— MichelOne at Home, micheloneathome.com

Want results like this? Tell us about your business — we'll review it for free.

Apply to become a client
The difference

DIY vs Agency vs Food Leads.

Price
DIY: “Free” (+ your time)
Agency: $2,200–5,500 / month
Food Leads: From $279 / month
Contract
DIY: N/A
Agency: 6–12 month lock-in
Food Leads: Month to month
Who does the work
DIY: You, at midnight
Agency: A junior you've never met
Food Leads: The person doing the work, personally
Setup time
DIY: Weeks of tutorials
Agency: 3 weeks of meetings
Food Leads: One call, then we start
Reporting
DIY: Staring at Google Ads confused
Agency: 40-page PDF nobody reads
Food Leads: One page, plain language
Results
DIY: $55/day burning
Agency: Maybe, after 6 months
Food Leads: Ads live in 7 days, tracked from day one
Industry knowledge
DIY: Google's “recommendations”
Agency: Generic
Food Leads: Built for food businesses

Want results like MichelOne at Home?

Free fit check, a suggested plan, and your free report. No call needed.

Apply to become a client See packages
Fit check

Is this for you?

Who this is for
  • You run a food business and you're getting zero (or bad) leads from online.
  • You're ready to invest at least 3–6 months and $2,200+/month (fee + ad spend) to build real, consistent customer flow.
  • You're open to us telling you what needs fixing — including your website.
  • Or, you just need a professional online presence — no ads yet, just looking credible when people Google you.
Who this is NOT for
  • Businesses looking for a quick fix in 2 weeks.
  • “Can you just post on my Instagram?” — no.
  • No budget for ads and no patience — we can't do magic with zero.
Packages

Simple pricing. Month to month.

Cancel anytime. Ad spend is separate — it goes straight to Google or Meta, never to us.

euraudusdgbp

Presence

Look professional online.

$279/mo
  • We build (or fix) your website so visitors become enquiries
  • We set up tracking so you know what's working
  • Monthly updates and support
  • Website hosted and managed by us — stays active as long as your plan is active
Apply
Most popular

Growth

A growth consultant in your corner.

$549/mo
  • Everything in Presence
  • We analyse your market: how many potential customers are searching in your area, what competitors are doing, where the opportunity is
  • We run Google Ads to capture that demand
  • Monthly report: leads, costs, what to do next
  • Quarterly strategy session to plan your next moves

Ad spend above $1,650/month: 10% management fee.

Apply

Scale

Full growth team.

$879/mo
  • Everything in Growth
  • We expand to Instagram and Facebook
  • We set up email to bring past customers back
  • We help you build a review strategy
  • Priority support

Ad spend above $1,650/month: 10% management fee.

Apply

Custom

Your marketing department.

From $1,299/mo
  • Full service, tailored to your goals
  • Dedicated roadmap and direct access to the team
  • Unlimited ad spend — no management fee
Apply

No long contracts. Apply in 2 minutes — we'll tell you which plan fits.

The small print
  • Website builds and ad setups: 3-month minimum commitment.
  • Website hosted and managed by Food Leads — stays active as long as your plan is active.
  • Ad spend is separate and paid directly to Google / Meta.
  • Growth and Scale: ad spend above $1,650/month carries a 10% management fee. Custom includes unlimited ad spend.
The story

How Food Leads started.

I spent 15 years doing marketing for companies with 100 million users and million-dollar budgets.

Then a friend running a catering business abroad asked me for help. He was spending money on Google Ads but getting almost nothing back. The website was ugly. No social presence, no retargeting, nothing. Wrong campaign setup, no tracking, no strategy.

We rebuilt everything. In 4 months, his leads more than doubled and revenue went 2×.

That's when I realized: most food businesses abroad have the same problem. Great food, invisible online. So I built Food Leads to fix that — and grew it into a small team that does this for chefs, caterers and food trucks across Europe.

How it works

Three steps. That's it.

01

We talk it through

A short, no-pressure call to understand your goals and see if we're a good fit. No pitch.

02

We set everything up

Website, Google Ads, tracking, Google Business Profile — done for you in week one.

03

Customers start finding you

On Google, on Maps, on social. Real leads, tracked and reported in plain language.

Ready to start? Ads live in 7 days.

Tell us about your business and we'll come back with a plan.

Apply to become a client
Massimo, founder of Food Leads
Alkmaar, NL
About

Hi 👋 I'm Massimo.

Lived in many countries across Europe, now based in the Netherlands. 15+ years in digital marketing. I've managed $1M/month ad budgets and led teams of 20. I've also launched businesses with €300 and a laptop. Today I run Food Leads, backed by a network of specialists for whatever a project needs.

We're a small consultancy, not a big agency. Which means we actually do the work.

How we typically help
  • Rebuild broken Google Ads accounts (usually Performance Max chaos)
  • Ship a fast, simple website that actually converts
  • Set up proper conversion tracking so you know what works
  • Get you visible on Google Maps and local search
  • Report in one page, plain language — no dashboards to decode
Apply

Apply to become a client

Apply and we'll check if we can help, suggest the plan that suits you, and send you a free report — all at no cost.

Tell us about your business (2 minutes). Here's exactly what happens next:

  • We check if — and how — we can actually help you
  • We suggest the plan that fits your situation
  • We send you a free report: what's broken and what we'd do

Free, no call, no obligation. If we don't think we can help, we'll tell you that too.

Chat on WhatsAppPrefer to chat? Message us directly.

Free review within 48 hours. No call, no obligation.

FAQ

Questions.

Still have questions? Start with the free review.

No obligation — we'll tell you if we're not the right fit.

Apply to become a client
Not ready to book?

Get a private video audit of your site — $79.

We'll review your website or landing page and show you exactly what's blocking growth, signups and conversions — in a private video, within 24 hours.

$79 · Useful or refunded.

Delivered within 24h. If it isn't useful, we refund you.

Stop wasting money on ads that don't work.

Two minutes to apply. We'll review your business and tell you honestly if we can help.

Apply to become a client

Reply within 48h

Apply to become a client