Food Leads
IT
Grow with expert marketing advice

Marketing for catering businesses.

Steady enquiries every week — weddings, corporate, private events. We run the ads, the website, and the tracking that shows what's working.

Run personally by Massimo — 15 years in digital marketing, ex-$1M/month ad budgets.

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Free review · 48h · no call

Food businesses we've worked with

Laboratorio della Pasta
MichelOne — chef at home
Food Truck Sydney
The problem

Why your marketing isn't working.

Your food does the talking at every event. But between quotes, prep and logistics, marketing never gets your attention. So the enquiries come in waves: busy season, dead season, and no way to predict either.

Do it yourself

You could figure it out yourself. Watch tutorials at midnight, click around Google Ads, use AI and hope it works. It usually doesn't.

Agencies

€3k a month, 12-month contract, negotiating with sales people, a lot promised until you sign — then you get an email address that barely replies.

Cheap freelancers

First you have to find a good one. Then hope they don't disappear after setup — and when the campaign flops, it's always "the market."

There's another option.

Tired of guessing what works?

Get a free review. We'll tell you what's costing you leads — no call.

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Real results

31 → 75 leads a month. Same ad spend.

Michele, private chef at MichelOne at Home

Private chef, Sydney — 4 months

$117k–175k estimated new revenue per year*

*Conservative, model-based estimate from tracked lead value and close rate. The leads figure is tracked and measured.

“We went from having no idea what we were doing to getting new customers every week.”
— MichelOne at Home, micheloneathome.com
What we did
  • Rebuilt Google Ads around searches from people in Sydney looking for a private chef.
  • Fixed the website so more visitors turned into genuine enquiries.
  • Added tracking and retargeting to show what worked and recover interested visitors.
  • Launched a new food-truck offer that had not existed online before.
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The difference

DIY vs Agency vs Food Leads.

Price
DIY: “Free” (+ your time)
Agency: A$3,500–8,500 / month
Food Leads: From A$899 / month
Contract
DIY: N/A
Agency: 6–12 month lock-in
Food Leads: Month to month
Who does the work
DIY: You, at midnight
Agency: A junior you've never met
Food Leads: The person doing the work, personally
Setup time
DIY: Weeks of tutorials
Agency: 3 weeks of meetings
Food Leads: You send it, we start
Reporting
DIY: Staring at Google Ads confused
Agency: 40-page PDF nobody reads
Food Leads: One page, plain language
Results
DIY: A$90/day burning
Agency: Maybe, after 6 months
Food Leads: Ads live in 7 days, tracked from day one
Industry knowledge
DIY: Google's “recommendations”
Agency: Generic
Food Leads: Built for food businesses

Why us over an agency?

Founder does the work — no juniors

You work directly with the person making the decisions and improving the campaigns.

Only food businesses — we already know your customer

The offers, searches and buying moments are familiar before we begin.

Ads live in 7 days, not 6 weeks of meetings.

We keep setup practical, move quickly and start measuring real demand.

Want results like MichelOne at Home?

Get a free review. We reply within 48h either way.

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Fit check

Is this for you?

Who this is for
  • You run a catering business and enquiries are unpredictable
  • You're paying for ads (or an agency) and can't tell if they bring you anything
  • You're ready to invest 3–6 months to build consistent enquiry flow
  • You're starting from scratch, but ready to allocate a real budget ($2,000+/month, fee + ad spend) to test marketing properly
  • Or you just want a professional online presence that matches your food
Who this is NOT for
  • Businesses looking for a quick fix in 2 weeks.
  • “Can you just post on my Instagram?” — no.
  • No budget for ads and no patience — we can't do magic with zero.

Already getting enquiries? Even better.

We're not promising zero to fifty. If you already get bookings, our job is improving the machine you have: better conversion, better targeting, more of the right enquiries — and for a high-value catering business, one or two extra bookings a month is a meaningful difference.

If that sounds like you, don't fill in the form — it'll save us both time. If it doesn't, keep reading.

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Packages

Simple pricing. Month to month.

Cancel anytime. Ad spend is separate — it goes straight to Google or Meta, never to us.

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Leads

For smaller food businesses that want a simple way to get more enquiries.

A$899/mo
  • We run your Google Ads
  • We improve the page customers see after clicking
  • We track enquiries properly
  • We keep improving the ads and website based on what works
  • For businesses spending up to A$2,500/month on ads
  • 1 advertising platform
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Most popular

Growth

For established food businesses that want to grow faster.

A$2,149/mo
  • Everything in Leads
  • Advertising on up to 2 platforms
  • We can promote multiple services or locations
  • More website improvements and testing
  • More active campaign management
  • For businesses spending up to A$8,500/month on ads
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No long contracts. Start in 2 minutes — we'll tell you which plan fits.

Need a website?

If you don't want ads yet: a website subscription at A$269/month is website, hosting and maintenance only — no ad spend needed.

A$269/mo · A$2,699 one-timeGet my free review

The maths

If an average catering booking is worth €2,500, one extra booking can pay for months of this. That's why we focus on qualified enquiries, not clicks or impressions. Your numbers are different — so before you start, we look at your average booking value and current enquiry volume, and tell you honestly whether paid acquisition makes sense for your business yet.

The small print
  • Advertising costs are paid separately and go directly to Google, Meta or the platform you advertise on.
  • Spending more than A$8,500/month on ads, or running several locations? We quote separately.
  • Ad setups: 3-month minimum commitment.
  • Website subscription: hosted and managed by Food Leads — stays active as long as your plan is active.
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The story

How Food Leads started.

Fifteen years doing marketing for companies with 100 million users and million-dollar budgets.

Then a friend running a catering business abroad asked us for help. He was spending money on Google Ads but getting almost nothing back. The website was ugly. No social presence, no retargeting, nothing. Wrong campaign setup, no tracking, no strategy.

We rebuilt everything. In 4 months, his leads more than doubled and revenue went 2×.

That's when it clicked: most food businesses abroad have the same problem. Great food, invisible online. So we built Food Leads to fix that.

How it works

Three steps. That's it.

You cook. We build the demand engine.

01

1. Free written review (48h)

Fill the form and we look at your website, your ads and how you show up on Google. You get an honest written review and the plan that fits. No call needed.

02

2. Site, ads and tracking live in week one

Website, Google Ads, tracking, Google Business Profile — done for you in week one.

03

3. Enquiries tracked and reported on one page.

On Google, on Maps, on social. Real leads, tracked and reported in plain language.

Ready to start? Ads live in 7 days.

Get a free review and we'll come back with a plan.

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Massimo, founder of Food Leads
Alkmaar, NL
About

Hi 👋 I'm Massimo.

Lived in many countries across Europe, now based in the Netherlands. 15+ years in digital marketing. I've managed $1M/month ad budgets and led teams of 20. I've also launched businesses with €300 and a laptop. Today I run Food Leads, backed by a network of specialists for whatever a project needs.

We're a small consultancy, not a big agency. Which means we actually do the work.

How we typically help
  • Rebuild broken Google Ads accounts (usually Performance Max chaos)
  • Ship a fast, simple website that actually converts
  • Set up proper conversion tracking so you know what works
  • Get you visible on Google Maps and local search
  • Report in one page, plain language — no dashboards to decode
Free review

Send us your business. We'll tell you what's costing you enquiries.

Your site, your Google presence, your ads. We look ourselves and reply within 48 hours. If we can't help you, we'll say so and you keep the write-up.

Or message us on WhatsApp

Free. No call. No obligation. If we can't help, we'll say so.

FAQ

Questions.

Still have questions? Get a free review.

Free, no call — and we'll tell you if we're not the right fit.

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Two ways this goes.

You keep hoping referrals pick up.

You send us your site and get a written review in 48 hours — no call, no obligation.

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